No. 354South Korea
Lee Boo-jin
Samsung · South Korea
Net worth
$10.0B
Today
+$259M+2.66%Past month
−$1.6B−13.93%As of Nov 11, 2026, 1:50 PM EST
Lee Boo-jin is the president and chief executive of Hotel Shilla, one of Seoul's top lodging and conference centers. Hotel Shilla is also one of the country's biggest duty-free operators. Lee has also served as an advisor for the trading department of Samsung C&T, her family's de-facto holding company. Daughter of late Samsung Group patriarch Lee Kun-hee, she split her father's empire with her mother Hong Ra-hee, brother Jay Y. and sister Seo-hyun.
Net worth over time
−13.93%−$1.6B over the past month
$12B$10B$9B
Oct 12Nov 11
Principal holdings
4 positions| Company | Industry | Share | Value |
|---|---|---|---|
Samsung Electronics KOREA: 005930-KR | Technology | 60.9% | $6.1B |
Samsung Life Insurance KOREA: 032830-KR | Technology | 19.1% | $1.9B |
Cheil Industries KOREA: 028260-KR | Technology | 12.8% | $1.3B |
Private and other holdings | Technology | 7.3% | $729M |
Also known for
- She is the eldest daughter of Samsung Chairman Lee Kun-hee and has been nicknamed "little Kun-hee" by the local press for her business acumen.